No two marketing campaigns will offer similar returns, one will always somehow be better than the other. Saves MoneyĪ/B testing allows businesses to save money by identifying processes that offer better returns. Now that you know the A/B testing definition, it’s time to look at the main advantages of AB testing. It uses the same concepts but has moved to a virtual environment and in real-time. It came to its current form in the mid 1990s.

However, A/B testing wasn’t the same back then. They want to evaluate direct campaigns, i.e.: if personalized letters or postcards offer more sales. Marketers adapted the technique in the late 1960s. The principles that he introduced turned out to be true and scientists officially started to run clinical trials in the early 1950s in the field of medicine. He figured out the basic mathematics and principles and turned this idea into a science.įisher ran several agricultural experiments to find answers to basic questions like what happens if I switch fertilizers or use more fertilizer. Marketers use A/B tests to compare two marketing methods to find the one that offers the best return on investment however, that’s not the only use of A/B tests.īiologist and statistician Ronald Fisher randomized controlled experiments in the 1920s. However, it’s now becoming more popular thanks to the introduction of online marketing. We use A/B testing almost every day and the technique is said to be over 100 years old. In this article, we’ll talk about A/B testing and highlight its benefits while also highlighting some of the best A/B testing software.Ī/B testing can be defined as a method to compare two options used to achieve the same thing to find out the one that offers better results. This is why businesses need A/B testing, a unique method that helps businesses choose the right route. You need numbers, but they may not always be clear. You can’t create a campaign based on hunch or feelings. Understandably, not all techniques may work or not all may be equally effective. Marketers use a variety of techniques to increase profits. Whether you are an individual, a small company, or a multinational firm, you must be dealing with a lot of data including customer data needed to cater to customers and improve your bottom line.

Seo ab testing