The number of Snapchat users outside Europe and North America has been growing much faster than in these two regions. In comparison, the annual growth in the number of Snapchat users in Europe registered at 10 percent. Of the three regions it categorizes users into, the increase in North America was the slowest, rising by just four percent from Q2 2021. The company credited this to the continued and sustained growth in the number of Snapchat users worldwide. This marked an 18 percent increase from the 293 million users it had the previous year (Snap Inc., 2022). The latest data shows that in Q2 2022, Snapchat had 347 million daily active users worldwide, defined as users who access the social media app at least once every 24 hours. So, let’s dive into the top 10 Snapchat statistics that you need to know about in 2022. These Snapchat statistics will help you understand where Snapchat currently stands and how profitable it could be for your business. With the potential to reach out to younger audiences, Snapchat is a great platform if your target market consists of millennials and Gen Z’ers. This enables users to share photos and videos that last a short time before they disappear forever- leaving no history that can come back to embarrass them later.Īnd it wasn’t long before Snapchat caught the attention of brands and marketers. The interactions are temporary and not stored anywhere, much like real life. When it comes to communication style, Snapchat mirrors how people interact with each other face-to-face. The app allows you to share multimedia messages that will “self-destruct” in up to 10 seconds. Snapchat is an image and video messaging app that was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. You could say Snapchat had Stories before it was cool. Notably, Snapchat had Stories before Instagram and Facebook. Snapchat has been a real pioneer in bringing augmented reality to its users through filters and interactive lenses. Part of this success can be linked to Snapchat having something new to offer to its users. Snapchat was quick to rise to fame, especially among the younger generation. Where the norm was to have platforms where everything is saved and stored for later, Snapchat had something else in mind. In the age of timelines and permanence, Snapchat offers a fresh and unique way of interacting with others.

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